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Meet AIDA

AIDA is your rockstar analyst who uses Artificial Intelligence to personalize customer touch

Engage your customers, Increase transactions, Reduce attrition

AIDA’S PHILOSOPHY

Focus on each individual


  • AIDA is built around it's core “Individual identities” philosophy. Each and every customer is important and different.
  • Our proprietary deep learning methodology picks up the minutest of details, like figuring out that people with last name ending with “jee” love fish.
  • Over these details, we use the power and scalability of AI to build separate models for your each and every customer leading to unprecedented level of personalisation.
  • This is in contrast to traditional “custom-made” models which typically cater to your average customer or segments of them using a few hand-picked details. In the real world negligible amount of customers are average. They are all unique.



AIDA’S POWERS

Powerful algorithms meet simple and easy to use interface


Aida is super-intelligent

  • Finding hidden patterns: Aida finds hidden co-relations and causations within your data – catering to issues of sparse data and data of different types
  • Constantly learning: Aida learns from every new piece of data - new user, new product, new interaction, new search, new sale…
  • Genetically evolving: The algorithms keep evolving by selecting the best response in a given scenario

Aida orchestrates all your customer initiatives

  • Different business requirements: Acquisition, activation, upsell, cross-sell, and retention
  • Different channels: Email, SMS, app notifications, tele-sales, real-time recommendations on the website/app, desktop
  • Different API’s: “Product placement”, “Recommended for you”, “Similar to this”, “People who viewed this also bought”

Aida is sociable - integrates easily with your systems

  • Configurable recommendation API’s: For easy integration with different execution systems
  • Simple data collection API’s: For easy data collection from different data sources and formats

Use Aida’s design skills to create beautiful templates

  • Dynamic templates: Quickly build, test and launch customized dynamic templates for all channels
  • A/B testing of templates: Test launch campaigns with different templates to understand the efficacy of each template under different scenarios

Start free with AIDA and pay as you grow

  • Zero setup cost: No setup fee, start using from day one
  • Pay as you grow: Pay for what you use only - start small, and grow as you see more value
  • Free tier: Use 100K impressions per month free forever

Every touch by Aida feels personal and intimate

Aida deploys its algorithms on a diverse set of data, and progressively learns the relative importance, to develop most relevant recommendations:

  • User info: Demographics, preferences, propensity to travel, weekday/ weekend behaviour…
  • Product info: Attributes, sphere of influence…
  • Historical interactions: transactions, clicks, searches…
  • Context: Location, day of week, time of day, weather...

AIDA’S PHILOSOPHY

Focus on each individual


  • AIDA is built around it's core “Individual identities” philosophy. Each and every customer is important and different.
  • Our proprietary deep learning methodology picks up the minutest of details, like figuring out that people with last name ending with “jee” love fish.
  • Over these details, we use the power and scalability of AI to build separate models for your each and every customer leading to unprecedented level of personalisation.
  • This is in contrast to traditional “custom-made” models which typically cater to your average customer or segments of them using a few hand-picked details. In the real world negligible amount of customers are average. They are all unique.



AIDA’S POWERS

Powerful algorithms meet simple and easy to use interface


Aida is super-intelligent

  • Finding hidden patterns: Aida finds hidden co-relations and causations within your data – catering to issues of sparse data and data of different types
  • Constantly learning: Aida learns from every new piece of data - new user, new product, new interaction, new search, new sale…
  • Genetically evolving: The algorithms keep evolving by selecting the best response in a given scenario

Aida orchestrates all your customer initiatives

  • Different business requirements: Acquisition, activation, upsell, cross-sell, and retention
  • Different channels: Email, SMS, app notifications, tele-sales, real-time recommendations on the website/app, desktop
  • Different API’s: “Product placement”, “Recommended for you”, “Similar to this”, “People who viewed this also bought”

Aida is sociable - integrates easily with your systems

  • Configurable recommendation API’s: For easy integration with different execution systems
  • Simple data collection API’s: For easy data collection from different data sources and formats

Use Aida’s design skills to create beautiful templates

  • Dynamic templates: Quickly build, test and launch customized dynamic templates for all channels
  • A/B testing of templates: Test launch campaigns with different templates to understand the efficacy of each template under different scenarios

Start free with AIDA and pay as you grow

  • Zero setup cost: No setup fee, start using from day one
  • Pay as you grow: Pay for what you use only - start small, and grow as you see more value
  • Free tier: Use 100K impressions per month free forever

Every touch by Aida feels personal and intimate

Aida deploys its algorithms on a diverse set of data, and progressively learns the relative importance, to develop most relevant recommendations:

  • User info: Demographics, preferences, propensity to travel, weekday/ weekend behaviour…
  • Product info: Attributes, sphere of influence…
  • Historical interactions: transactions, clicks, searches…
  • Context: Location, day of week, time of day, weather...



Customers

Testimonials

Get done in just 3 steps!

Our easy cloud-based solution helps you get started painlessly

1

Upload data

Upload your data through CSV or API. Don’t worry if you don’t have enough data, or have accuracy issues – the algorithms would take care of it!

2

Setup

Define objective, choose audience, select execution parameters, schedule – DONE! Want more control? Sure – guide AIDA with your specific requirements

3

Track

Enjoy the visual representation of the benefits through multiple drill-downs and beautiful charts!